Subject: Re: LULU
LULU has created a strong following for athleisure, so why not have those buying their workout clothes age into a LULU brand for travel that is more demographic friendly for all? They already have the fabrics.

I personally don't think expanding the product line is the right answer right now. They need to re-engage with their core market. Expanding markets is for companies that are doing well, not those in a turn around IMO.

tecmo
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