Subject: Re: BRK. to replace NKE in DJIA?
They really should put the index out to pasture.

Get behind me Satan!

There’s still money to be made licensing a dead brand, and the Dow is one of the deadest, yet alive every day on newscasts, financial sites, mutual fund prospecti, and everywhere else in the world of investing. They reap size dollars from letting other people use the name, and for almost no effort!

This is the queen bee of dead IP, putting such other trademark licensors like Sharper Image, Polaroid, Radio Shack, Kenmore and others to shame with the ability to mint money without actually providing any value. I only wish I had something that easy.