Subject: Re: Project 2025
Now they hear an ad about Project 2025 and how it aims to cut SS and Medicare benefits (or worse). Later on they hear another negative ad about Project 2025. Then they hear a congressman tie Project 2025 to Trump. Maybe they aren't as interested in voting for Trump anymore.

Why not just run two ads that say Trump wants to cut SS and Medicare benefits? And have the congressman talk about how Trump wants to cut SS and Medicare benefits?

Why bother with the Project 2025 stuff - especially since your two ads are utterly wasted if that voter doesn't happen to hear (and believe) the Congressman when he tries to tie it to Trump?