Subject: YouTube
https://www.cnbc.com/2024/06/2...



* YouTube made up nearly 10% of all viewership on connected and traditional TVs in the U.S. in May, according to Nielsen. Netflix ranked second, claiming 7.6% of viewership.

* “We’re not talking about your mobile phone, your laptop ... but on the biggest screen in the house, the TV,” said LightShed media analyst Rich Greenfield. “Every [media] executive has to be paying attention.”

* Media companies such as Netflix, Disney and Warner Bros. Discovery don’t have a uniform strategy to deal with the threat.


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