Subject: Re: Cracker Barrel gives up
No consultants involved at anh level, according to every analysis I have seen. It was a minor mistake, amplified to the skies by the aggrieved MAGA cult. Trump even weighed in (as though he’s ever been in one of them, or even driven past, probably.)

I don't know how the could have known it was a mistake.

18-45 is the target audience. I doubt they have any nostalgia for when there were actually such things as cracker barrels. The old logo was for their parents' parents who had nostalgia for such things. The new logo is less cluttered, more symmetrical, yet keeps the same font. I don't see why there should be a problem. I think the problem is some people are wound just a little too tight.