Subject: Re: Gochugaru Salmon With Crispy Rice
Copper river salmon are regular salmon species with smart branding. I mean that in a good way. The Copper river is very long so the salmon need to be fatty in order to make the journey, hence desirable for eating. Copper river branded fish are flown to market fresh immediately after being caught. It goes for top dollar and is usually only available at high end markets and restaurants, and only in season. I have seen it at Costco occasionally though. I've heard Yukon river salmon is equal in flavor, but I've never had it.

Check out the livery on this airplane. Part of the smart branding.

https://news.alaskaair.com/ala...