Subject: Re: Ford pursues poor credit risk people
Trouble is, when Corporate Idiots bred on college campus (you people) do it --- such as CEOs like Mr Farley (not smart at all) they lose their freaking asses in the long term. Because the bust-outs don't pay...they get repo'd....and it's negtive equity and losses at the auction.
As pointed out, some weeks ago, when Farley announced Billions more to be sunk into EVs, in the US, in the face of an openly, proudly, EV-hostile regime, when everyone else is pulling back. he turns 65 in two years. He can pocket the Millions he has made off of Ford, and leave the EV program write-offs to whoever the sucker is that comes next as CEO. Same playbook at work, in offering prime borrower rates to sub-prime people?
Chatted with my neighbor at the mailbox yesterday, about her new car. In recent years, she has leased three Ford Escapes, then three Ford Edges. The lease on her Edge ran out last week. She wanted another Edge, but Ford quit making them last year. So, she got another Escape. After nearly twenty years of leasing, she bought the Escape. Why? Ford is ending production of the Escape in a couple months, and she doesn't like the Bronco Sport. So, she bought the Escape because there is nothing Ford has in it's line that she would have wanted to have, in three years, when she would have had to turn in a leased Escape.
Farley lost the company a loyal customer, because she did not fit his business model of continuously escalating ATP and GP. Keep it up. You're doing a great job! (sarcasm)
Steve...Farley zux