Subject: The world is waking up
...and rejected #wokestupid.

Some firms that leaned waaaayyyy in are learning that Get Woke, go broke is a natural law:

https://dailycaller.com/2025/0...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the 1,961 units sold in the same month the previous year.

Jaguar’s European sales plummeted by 97.5% and year-to-date figures show a 75.1% decline in sales, with just 2,665 units sold from January to April 2025. Globally, Jaguar‘s performance dropped sharply from 180,833 units in 2018 to 26,862 units in FY24/25, holding a market share of just 0.1% in both Australia and the U.K.

Now. Does correlation equal causation? Of course not; that's fallacious reasoning. Perhaps consumers woke up one morning and en masse decided that Jaguar makes rotten cars.

Or maybe...people have had enough.