Subject: Re: LULU
Lululemon IS a luxury brand. Their yoga clothes always were and still are not targeting the mass consumer. Itīs a status symbol, for people who are/think they are/want to be elite --- and are willing to spend a fortune for that. This goes so far that the founder once got in trouble saying not every woman has the body to wear their pants (meaning the McDonalds/Burger King etc. mass customer).
A Yogini showing Luluīs symbol on her pants (itīs always a "her") signals "I am loaded and I am elite".
So actually what you say confirms me in Lulu being interesting indeed, as wealth is more and more common in China and India.