Subject: Re: What recent Berkshire security do you like best_QM
Random thought from the damaged goods department: Brown-Forman (Jack Daniel's etc) is trading at 1/3 of where it was trading a while back, at $27.46. This is about their fourth year of flat sales per share. Now, maybe booze will not be the business it once was, but also maybe it won't totally go away. Their products might one day be for sale again in Canada. A doubling in share price in the next few years would not be surprising to me

Oh that’s an easy one. Get the right product placement in the right franchise and it’s done. Make Jack Reacher an Old No.7 drinker and sales will boom. Maybe make it with shaved ice to give it some faux cachet (and watered down to boot: see “shaken, not stirred”), somehow get Canada back (hey, we bootlegged their stuff for years in the 1920’s) on the drug, and all will be well.

And the divvy on the side is a nice treat, too.