Subject: Ben Thompson
The Google Capital Company

"What does the most beautiful business model of all time look like?

First, imagine that your supply is free. Second, imagine that your customers willfully compete against each other to raise your prices. Third, imagine that your users decide which of your customers gets the privilege of paying you. All you have to do is build a bit of infrastructure to make it all happen, pay a nominal bit of depreciation on that infrastructure, and make billions of dollars on some of the greatest margins in the history of business.

I am, of course, describing Google, a company so good that Warren Buffett, the legendary investor, could never quite bring himself to invest in it. Buffett explained in the 2017 Berkshire Hathaway annual meeting...

https://stratechery.com/2026/t...