Subject: Re: BFH - why so unloved?
Of course, it's not even worth looking at any information if during your reading you decide there is a chance they will go bust.
...
Maybe investors still have nightmares from the other spawn of Alliance Data System - Loyalty Holdings. Equity holders of LYLT lost all their money

Indeed.
The pessimists take this as a warning not to trust the financial prudence of management.
The diehard optimists might consider that one reason the spinoff failed was that it was saddled with too much debt...to the relative benefit of the parent.

Jim