Subject: Re: ELON! With Sorkin
None of that is fraud. None of it is "gaming the system" - it's exactly what you would do if you wanted to test whether Twitter's algorithms actually worked to prevent major brands' advertising from showing up next to toxic content. And MM proved they didn't - if you're online looking at toxic content on Twitter, Twitter's algorithms can put a major brand ad next to that content.

The events that precipitated the latest advertiser withdrawal - Musk's exposure to and subsequent retweeting of anti-semitic content and MM's stress test of the advertising algorithms - show that Twitter can't deliver the "not reach" element.


Thanks for explaining the complaint in laymens terms.

Even though I'm out of the water for a few weeks, Musk's filing is more than I care to wade through.