Any reference to Project 2025 is a great way to highlight the contrast between the things not just a fringe sect of Republicans but nearly ALL Republicans care about:

* rolling back voting rights protections
* adding more anti-democratic measures to State Constitutions to make legislatures LESS responsive to voters
* eliminating protections for civil service workers
* paralyzing the ability to create new meaningful regulations for safety, environment, health
* imposing nationwide abortion bans via federal law

and the real things all voters and politicians should be focused on.

How? How is Project 2025 a great way to do this?

You list five things up there. Before you can do anything with Project 2025 on those things, you have to teach the voters that Project 2025 exists (most know nothing about it) and that Project 2025 advocates all these things.

Why do that? Why not just go out and talk about the fact that the GOP supports all those things, without the step of trying to tie them to Project 2025 first? They're all positions that numerous Republican elected officials have taken, over and over again. Heck, I'd bet that there are more voters that know that those are positions of the GOP than know they're in Project 2025 already. How does it add anything that the Heritage Foundation also wrote them down in the book they publish every four years?

You don't need the book! Just run the attack ads against the party and the candidates. Take the time that you would have used to teach people that Project 2025 supports these things, and just teach people that the GOP supports these things directly.