They’re doing what I said also - reaching out to nontraditional outlets to get the word out.

Sure. It's fine and all, probably a perfectly adequate use of the candidate's time.

I don't know that they ended up reaching an especially large number of people in any meaningful way. They ended up having to limit the number of people watching live because they couldn't handle any significant volume. So they didn't get nearly as many people taking a deep dive with Trump. But probably more than at a rally! If you think of this as a virtual Trump rally, it's a big success in terms of the number of people who sat and listened to Trump for a while.

True, a ton of people saw at least a snippet of the video. Twitter uses a standard - but very generous - measurement of a view: if at least half the video frame is visible on your screen for two seconds. That might be a useful measure for a brand impression, but counting how many people saw at least two seconds of a two hour conversation is not an especially useful way to assess whether you're "getting the word out." You'd want to know how many people watched more than a few seconds of the discussion to figure that. But again - certainly more than at a rally!

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