You do not turn it into a message. You could spend $100 million saying “You don’t like Coke, buy my cola instead”

Goofy, did you take a look at my message and realize it has nothing to do with that and is actually an attack add? And do you see that it's generic and you can actually have any candidate follow it?

There's no attempt by me in any way to rehabilitate Joe's image. If he doesn't step down, then he is going to have to rehab his image to have a decent shot.

I have a different approach. First you tie Trump to those parts of P25 he actually is on video agreeing with, or attempted/thought about the first time. You also place memes reminding people of people he's used and tossed aside. Like the Giuliani pic. So these are accurate at first, gauge the reaction, and mix in some of P25 where Trump hasn't commented. Later, you take those same memes in the Giuliani style - Old, left in the cold by Trump - and put Social Security across the bottom.

Part of it is a propaganda technique, and the other is more emotional. But it's designed to work no matter who the candidate is in the end.