It's a group of very, very conservative people and they wrote a document that many of the points are fine...

How is that a whiff? Much of the document is just a restatement of stuff that Trump did in his first term. Of course he thinks that it includes a lot of fine points.

That doesn't mean he had anything to do with the drafting of the document, approved of the document, has any plans to use the document, or even knew it existed before he was asked about it the first time.

Again, marry him to Project 2025 because the more he has to talk about its "fine points," the more Project 2025 becomes his. And most American voters hate it with a passion.

No, most American voters have no idea that it exists. Consumers of progressive-leaning media know it exists, and dislike it - but that doesn't get you anything. I don't even know if they hate the document with a passion or not (I haven't seen any intensity polling).

There's only 102 days to the election. Any ad that's talking about Project 2025 instead of just talking about the issues themselves is a waste of resources. There's so much stuff to attack Trump on - why waste your ads on trying to educate voters that Project 2025 contains stuff advocating limiting abortion rights and then trying to tie Trump to that stuff....rather than just point out that Trump caused Roe v. Wade to be repealed and that he wants to further restrict abortion rights?