No. of Recommendations: 7
Now how do we turn that into a message.
You do not turn it into a message. You could spend $100 million saying “You don’t like Coke, buy my cola instead” and Coke sales would be unaffected. You can go around the marketing corner of coke, as Pepsi did with “Twice as much for a nickel” back in the 30’s. Or you could gin up a 20 year campaign as they did in the 70’s with The Pepsi Challenge. In between they wasted hundreds of millions on “The Pepsi Generation” and “Be Sociable, Have A Pepsi” and “Taste that beats the others cold” and a dozen others, and that’s the point: you never know what’s gonna stick and what won’t. Not to be facile, but you don’t have 20 years, and you surely don’t know how to improve Joe’s standing.
There is no “advertising” that is going to erase the image of Joe’s press conference, and the MAGAs Do.Not.Care that Trump lies. (They don’t see it that way anyway, and you cannot convince them otherwise.) This is especially true because now that the debate image is out there, every slip of the tongue is going to be amplified every time Biden speaks. (I know, I know, Trump gets away with it. C’est la vie. Deal with it.)
There is no way to rehabilitate Joe’s image in the next 4 months, it’s an impossible task. The only thing you might do is mount an attack on Project 2025 and tie it DIRECTLY to Trump. That won’t matter to the MAGAs, but it could have some effect on enough in the middle to make a difference.
Albaby1 is wrong here; it doesn’t matter that people won’t delve into it. Tie it to Trump. Prove that it calls for the end of Medicare, Social Security, and Reproductive Freedom. Bring up one or two other horribles, and tie it AGAIN to Trump, and then tie it AGAIN to Trump.
James Carville would understand this. So would Roger Ailes. Make Project 2025 the Willie Horton of 2024.
