No. of Recommendations: 11
We're not? "Elon is an antisemite" isn't a thing now?
"Elon is an antisemite" isn't "Twitter is the most antisemitic platform." It's about whether Elon personally chooses to believe anti-semitic tropes about Jewish Replacement Theory. Pick the least antisemitic platform that exists - if the CEO started personally posting anti-semitic beliefs, a lot of people would think that such CEO was anti-semitic, and it would be utterly irrelevant whether the platform users were anti-semitic.
Media Matters had to set up a specific procedure to unify the ads and the bad content. But Instagram and TikTok are much worse. Why aren't people worked up over them?
Because they're not much worse. A survey that shows whether individual users get more antisemitic after using various platforms doesn't say anything about whether those platforms are successful at protecting major brands from being placed next to toxic content.
#3 is Elon saying that he won't respond to blackmail, not to the concerns of advertisers.
Because he's labelled the concerns of advertisers as "blackmail." If an advertiser says that they can't afford the brand hit of the CEO of the platform posting agreement with anti-semitic tropes, that's not blackmail. If they pull their ads because the algorithms that you assured them would protect them against their logos being placed next to anti-semitic content don't work, that's not blackmail. Those are legitimate concerns by those advertisers. The advertisers, BTW, that stuck with Twitter even after they reduced the trust and safety personnel and allowed Hateful Conduct (and the users who post it) to remain on the site under "speech not reach." If you tell them to "f- off" when they get upset because you personally posted anti-semitic content and were shown that your programming safeguards don't work....well, that's not blackmail, either.
Again: TikTok teaches kids how to eat TidePods, steal Kias and is where all the From The River To The Sea People are hanging out. Why aren't its ads cancelled?
Because their CEO isn't personally posting his agreement with anti-semitic tropes, and because they haven't been shown to fail at protecting brands from having their ads shown next to toxic content that violates their ToS. It's not about whether the user popultion of these sites are good or bad, woke or not woke - it's about whether the platforms keep the brands safe from that stuff. And if your CEO can't behave like a CEO, and your software and Trust/Safety protocol doesn't work to protect your advertisers, you're going to lose your advertisers. If they do work, and the companies who advertise with you are kept safe, then they'll advertise with you. It's not hard. But Musk either doesn't know or doesn't care how the business of social media and managing advertiser concerns actually works, and he's trying really hard to convince people that it's their fault, not his.
