my brother is a car buff, he loves ferrari's, and was bemoaning selling his, and looking for another. he is so nuts about Ferrari he taught himself Italian by reading Enzo's autobiography years ago ,in Italian. we got to talking about the company ( he doesnt "do" stocks) ....and back in the stone age, I started my career with Ford, so I know a bit about car co cost structures.. I know TMI. just scene setting !)
anyway, I added it to my watch list about 6 months ago, then I took a small position so I could "follow along" .
If any company on the planet has a moat and a dedicated fan base, its Ferarri.

I would love to post the comparison chart on here, but take a look if you are interested... compare since 2016 against BRKB , MSFT, AMZN,Goog. see if you are pleasantly surprised as I was.

I was surprised ! 2016 chosen as my broker only goes back that far.

I read the last quarterly etc hiring 250 more engineers, extreme customization with extreme profits, and a sneaky move to try to take over the second hand Ferrai sales market.. as up till recently it was enthusiast selling to enthusiast... ie create a monopoly.Puts a higher bottom in.

any thoughts on this ? I'm already in.and will be looking at more. It also pays a small Semi annual divvy.