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Stocks A to Z / Stocks B / Berkshire Hathaway (BRK.A) ❤
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Author: Mark   😊 😞
Number: of 15055 
Subject: Re: Quitting KFT Board
Date: 05/21/2025 7:04 PM
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You are not seeing Costco unveiling Kirkland ketchup. That tells you something.

I think it tells us that Heinz is willing to sell Costco ketchup at a price that is competitive enough such that Costco has no reason to go out and contract with someone to make Kirkland ketchup. If I had to make a wild guess, I'd say that the threshold is probably around 15%, in other words, if Costco can get someone to make an item at 15% less than a competing product costs, they would investigate making a Kirkland version of that product.

There is/was a Kirkland mayonnaise, but they still sell Hellmann's almost all the time. Maybe at one point Unilever wasn't willing to sell them Hellman's mayo at the required price, so they made a Kirkland one?
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