No. of Recommendations: 2
You are not seeing Costco unveiling Kirkland ketchup. That tells you something.
I think it tells us that Heinz is willing to sell Costco ketchup at a price that is competitive enough such that Costco has no reason to go out and contract with someone to make Kirkland ketchup. If I had to make a wild guess, I'd say that the threshold is probably around 15%, in other words, if Costco can get someone to make an item at 15% less than a competing product costs, they would investigate making a Kirkland version of that product.
There is/was a Kirkland mayonnaise, but they still sell Hellmann's almost all the time. Maybe at one point Unilever wasn't willing to sell them Hellman's mayo at the required price, so they made a Kirkland one?
