No, you're not.

We're not? "Elon is an antisemite" isn't a thing now?
Yes, it is. That's what fueled this latest boycott attempt.

1) The owner and de facto CEO is personally posting his agreement with anti-semitic tropes; and
2) The site's mechanisms to prevent major brand ads being shown next to toxic content can't safeguard that from happening; and
3) The owner and de facto CEO has said he doesn't care about, and won't address, those concerns.

The full context of Elon's statement point to the ADL points to more I am deeply offended by ADL’s messaging and any other groups who push de facto anti-white racism or anti-Asian racism or racism of any kind. He's had a beef with them for a long time. That statement isn't antisemitic in any way.
theguardian.com - Elon musk antisemitic tweet adl

#2 actually goes toward my argument. Media Matters had to set up a specific procedure to unify the ads and the bad content. But Instagram and TikTok are much worse. Why aren't people worked up over them?

#3 is Elon saying that he won't respond to blackmail, not to the concerns of advertisers. And he specifically was referring to now-outgoing Disney CEO Bob Iger, who is a woke idiot who's managed to piledrive several of Disney's most beloved franchises in his pursuit of THE MESSAGE.

No, Musk is being held to a standard that the other platforms aren't in such a way for places like Apple to appeal to have halos around their heads.

It's not a boycott

LOL. It walks like one and it quacks like one. Again: TikTok teaches kids how to eat TidePods, steal Kias and is where all the From The River To The Sea People are hanging out. Why aren't its ads cancelled?