aside from the perpetual risk of a bailout from a non-economic MAGA patron, here is a weak thesis based on the unhinged pop in DJT shares this week

As I mentioned in the other thread, I think the stronger thesis is that this becomes a de facto way for people to give money to Trump if he wins re-election.

If your company needs something from the Trump Administration, just put a big ad spend on Truth Social. Unlike his hospitality properties, most of that money will drop to the bottom line (and hence to his personal economic benefit). Even better if that's a diversion of an existing ad spend with Facebook or some other media company that Trump dislikes.

So it's a play on Trump's election, and whether he will signal to companies and other countries that he expects them to use his incredible media company as a demonstration of their acceptance/love/fealty. That's not a terrible bet, though obviously not investment advice for any particular share price level.