No. of Recommendations: 2
not trying to perpetuate something unproductive here, but what's really new?
opposite-party attacks have been the easiest, and often the most productive among low information voters for centuries.
you are correct that it doesnt matter if anti-party voters cannot remember or understand their reason for the dislike, as it is always the simplest of strategies.
also, most campaigns EXCLUSIVELY giving voters cause to dislike the opposite party has also been long trending.
on rare occasion one may get a commercial with 5 second blurb line regarding a positive case for a downticket politician independent of party issues, but this is often when the primary brand of the politician themselves is of optimism, so quite uncommon.