No. of Recommendations: 2
In the UK pubs/bars and clubs are dying off. Young people hangout at the gym and socialsie there or via instagram where they like each others posts and comment. This is the new reality.
Along these lines they also wear different brands like Gymshark vs Nike / LULU.
I've joined the up and coming UK budget JD Gym chain in my hometown as my old more premium one closed down, it has given me some interesting insights into current trends.
I also downloaded Instagram and had a look at how gyms and gym goers use it to advertise / converse. Think influencers, stories, co branding. It is a regular thing to see people filming themselves doing a workout nowadays.
