I guess Kiwi wines are a thing, but tariffs may cut their popularity in the US.

It is easy to get a decent Kiwi wine for under $7 here in the US, and that is after the recent bump up. Tariffs would have to get pretty big to get me to stop purchasing on a price basis. Health reasons are a different story, and we here in the US are getting hammered by news stories about how bad any alcohol is for you. Neither of our roughly 30 year olds drink alcohol, though with my French ancestry, it certainly was never prohibited. I suspect generational changes to consumption and possible impacts of climate change could be a bigger worry for the wine industry than tariffs, when it comes to profitability. No idea on conditions in NZ, but our vineyards here in VA are experiencing issues with heavy downpours, extreme temperatures and the invasive Spotted Lanternfly. Add to that a typical price point of about $25/bottle, instead of $5 for similar quality for NZ white wine. Tough to hear the live music from NZ vineyards from here though, but Wine Trail tourism is no doubt getting impacted negatively by this extreme heat...I know it dampens our desire to hang out outside for music.

IP

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