No. of Recommendations: 0
They are missing a huge market by focusing on advertising tight clothing and ignoring the travel wear connection, which larger sized people would flock to. And where is that advertising? While I may have simply tuned out any ads from LULU, I can't recall seeing anything until I became a "member" with my purchase. I am now flooded with email ads of course, all of them touting the skinny models wearing clothing that I have pretty much zero interest in, probably because the too tight clothing even on these sticks don't look at all comfortable. They have invested in the materials, so why not use them on travel wear?
New ad just hit my email with lots of comfortable looking travel or business casual clothes that I knew they had from exploring the store. Perhaps they are starting to walk their talk about a direction change. Hopefully that will eventually also include models that look older than 19 and have an ounce or two of fat on them, though they may be concerned about alienating their existing base. Still don't know if these ads are getting out to the general public, or just "members." Happy to see it either way.
IP
