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Author: BreckHutHigh   😊 😞
Number: of 267 
Subject: AI helping, not hurting search..
Date: 08/07/2025 5:49 PM
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Posted on GOOGL's website yesterday:

AI in Search is driving more queries and higher quality clicks

We continue to send billions of clicks to the web every day and are committed to prioritizing the web in our AI experiences in Search.

August 6, 2025
Liz Reid
VP, Head of Google Search

"Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year. Additionally, average click quality has increased and we’re actually sending slightly more quality clicks to websites than a year ago (by quality clicks, we mean those where users don’t quickly click back — typically a signal that a user is interested in the website). This data is in contrast to third-party reports that inaccurately suggest dramatic declines in aggregate traffic — often based on flawed methodologies, isolated examples, or traffic changes that occurred prior to the roll out of AI features in Search.


https://blog.google/products/search/ai-search-driv...


Market rumors of search's demise are greatly exaggerated.
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Author: BreckHutHigh   😊 😞
Number: of 267 
Subject: Re: AI helping, not hurting search..
Date: 08/09/2025 11:43 AM
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Gene Munster, who had recently been negative on Alphabet, now getting more positive. FWIW

This is the first in a two part series examining the future of Google Search in an AI first world. We present findings from our study of 200 queries designed to better understand how Google is using and monetizing AI Overviews and AI Mode. The second report coming out on later this week, will look at what Google may be developing next to help save and potentially advance Search.

https://genemunster.com/the-future-of-google-searc...

"When the facts change, I change my mind. What do you do, sir?"
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