But I'm more interested in why this "perfectly encapsulates" connecting with young men. Just because a lot of young men don't have kids?

No - because young men are more likely to conceive of the role of President as needing the tough guy, Commander in Chief, tell the enemies of the U.S. to go "eff off" kind of person. The folks who agree with the conservative framing that we're not conducting job interviews for a pastor, but for a defender of the country.

And because they're more likely, I think, to either be perceived or perceive themselves as not a first choice when other people are looking to hire for a female-coded job like babysitter. Some of the stuff that Trump gets heavily criticized for and which Cheney I think is alluding to in disqualifying him from babysitting - the discussion of other people's bodies, the insults and demeaning behavior, the lack of social awareness or conformity to rules of polite behavior, even the impulsiveness and aggressiveness - are very male-coded traits.

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