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The week's question
In December 2024, in the thread "Re: BRK: Why Not XOM?", BreckHutHigh asked the members: "What about the long road trips with kids?" This week it is put to everyone again. The button below opens the small thread re-asking it - read what others have said so far, then give your own answer as an ordinary reply.
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Stocks A to Z / Stocks B / Berkshire Hathaway (BRK.A)
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Author: ultimatespinach   😊 😞
Number: of 21943 
Subject: Re: Favorite Charley Quotes
Date: 11/29/23 5:08 PM
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No. of Recommendations: 25
Back when I was working with younger people on projects that benefited from what we used to call objectivity, I would earnestly recommend they devote 75 minutes of their lives to Charlie's 1995 lecture at the Harvard Business School entitled, Twenty-four standard causes of human misjudgment. Alas, there is no video of the talk and without video most of these folks didn't have the patience to listen to it all the way through. At least, I never got any feedback that indicated they had gotten half as much from it as I did.

Many folks on this board are probably familiar with it, but I'm posting the audio-only Youtube link in case any are not. His label for the first item on his list was "Under-recognition of the power of what psychologists call reinforcement and economists call incentives."

"Well, you could say everybody knows that," Charlie said. "Well, I think I’ve been in the top 5% of my age cohort all my life in understanding the power of incentives and all my life I’ve underestimated it."

I can barely remember my phone number these days, but this sentence stuck in my memory. It helped me to resist unproductive value judgments and to work through problems, particularly in the labor-management space, just by taking the time to figure out the various players' obvious incentives.

Charlie credits Robert Cialdini's book Influence: The Psychology of Persuasion with filling in the holes in his own theories of the most common causes of human misjudgment, so I bought the book, but I did not find it as compelling as Charlie's talk, maybe because Charlie is the superior storyteller. The practical examples in this talk, many business-related, helped me to understand derailments along the epistemological tracks that had previously been mysteries to me.

In what has been dubbed our current "post-truth" era, it is more difficult than ever to understand why people believe the things they believe. Charlie's talk seems almost quaint now, devoid of examples of social media rabbit holes and the like. Still, I find it a great way to keep him alive in my head:

YouTube: Charlie Munger's Psychology of Human Misjudgment | 06-1996 (Buffett Online (Warren Buffett))
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This community has written 21,448 posts about Berkshire Hathaway. The article-length ones it recommended most:
BRK: Why Not XOM? · 62 recs · 2024
Second quarter comments · 60 recs · 2023
Berkshire's Profit Contributors · 57 recs · 2023
Summary of 2Q 2026 · 54 recs · 2026
3Q Summary · 53 recs · 2024
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