No. of Recommendations: 4
Two years ago, a Canadian writer named Cory Doctorow coined the phrase "enshittification" to describe the decay of online platforms. The word immediately set the Internet ablaze, as it captured the growing malaise regarding how almost everything about the web seemed to be getting worse.
"It’s my theory explaining how the Internet was colonized by platforms, why all those platforms are degrading so quickly and thoroughly, why it matters, and what we can do about it," Doctorow explained in a follow-up article. "We’re all living through a great enshittening, in which the services that matter to us, that we rely on, are turning into giant piles of shit. It’s frustrating. It’s demoralizing. It’s even terrifying."
Google's rapid spiral toward enshittification—where the "don't be evil company" went from altruistic avoider of ads that its founders knew could ruin search to dominating ad markets by monopolizing search while users grew to hate its search engine—could finally be disrupted by potential court-ordered remedies coming this year. Required to release its iron grip on global search, the search giant could face more competition than ever as rivals potentially get broader access to Google data, ideally leading to search product innovations that actually benefit Internet users. Having to care about Google search users' preferences could even potentially slow down the current wave of AI-flavored enshittification, as Google is currently losing its fight to keep AI out of discussions of search trial remedies.
https://arstechnica.com/gadgets/2025/02/as-interne... 