An audience that places blind faith in books about spirits and ghosts is a prime audience for psychological priming.

"Psychological priming"

It’s important to understand what Trump is really doing here. For this, we need to look at his rhetoric more generally. Over the past nine years, Trump has used the language of political violence in his speeches and social media posts. This is known as “psychological priming.”

...When you give a long rambling speech in which you make violent threats and allusions constantly, salute domestic terrorists, and demonize foreigners, you don’t then get to say “bloodbath” and hide behind “but the context was cars!”

"stand back and stand by"

J6 rally... "It'll be wild"

“I am your warrior. I am your justice. And for those who have been wronged and betrayed: I am your retribution.”

“You need to fight like hell, or you’re not gonna have a country anymore”

"If this election isn’t won, I’m not sure that you’ll ever have another election in this country."

“there will be mayhem in the streets if I’m not elected”

“Now, if I don’t get elected, it’s going to be a bloodbath for the whole — that’s gonna be the least of it. It’s going to be a bloodbath for the country. That will be the least of it."

Regardless of the context (Chinese cars made in Mexico) Trump continues to manipulate his party so that they are comfortable with violent rhetoric, accept dehumanization of others, and violent solutions. Bloodbath is now part of the Trump party vocabulary. Watch it increase in usage.