Kraft Heinz Strikes Deal With Disney to Supply Resorts and Tap Characters

"Kraft Heinz KHC and Disney DIS struck a deal that gives the food conglomerate a foothold in one of America’s most enduring entertainment empires. Under the multiyear partnership, Disney will serve Kraft Heinz products at its properties throughout North America, and Kraft Heinz will be able to use Disney’s characters on some goods in stores.

The agreement makes Kraft Heinz the exclusive provider of some condiments, macaroni and cheese and cream cheese at Disney’s North American parks and resorts, and on the Disney Cruise Line.

The deal enables Kraft Heinz to use Disney characters and stories across 10 of the food company’s brands, including Heinz, Philadelphia and Kraft Mac & Cheese. It also extends to Disney’s studios and streaming platforms, where Kraft Heinz will fund content co-created by the two entities.Cahillane said earlier this year that Kraft Heinz plans to spend $600 million on marketing, sales, research and development and other areas to fuel a recovery in its U.S. business. The deal with Disney will make use of those funds, Amaya said, adding that many food trends these days originate in restaurants and entertainment venues."

wsj.com - Kraft heinz strikes deal with disney to supply resorts and tap characters

I sold DIS and bought KHC, so we'll see how it goes lol.

abromber