I think Warren's personal behavior anecdotally tells us a lot.

Sitting in his is recliner at home in Omaha-- close friend and frequent viewing companion, Sharon Osberg, says Warren watches everything from vintage 1950s commercials and Paul Anka performances to documentaries and speeches by Charlie Munger. Warren is a YouTube junkie...at 96! :)

Warren, a lifelong student of business and a man who has spent decades reading and thinking, now turns to YouTube nearly every evening for entertainment, information, and intellectual stimulation.

Now look at these numbers: Nielsen measured YouTube at 14.2% of all U.S. TV viewing, compared with 7.8% for Netflix. YouTube commands a larger share of television viewing than one of the world's premier subscription entertainment companies.

YouTube isn't simply competing with Netflix. It's competing for our time and attention across virtually EVERY category of content, across generations, and on virtually every screen. Warren's viewing is telling.

Buffett is just one example. But it's what makes YouTube so powerful: it can be the destination for a 96-year-old billionaire looking for something interesting to watch, just as it is for a teenager discovering a new creator.

Sometimes the most valuable businesses aren't the ones producing a single product. They're the ones that become part of how people live their lives. Manlobbi eloquently noted Meta's value in this context. I think you can add YouTube