“Last couple of annual contributions to my grandaughter's plan have gone exclusively to GOOGL purchases. Who knows what the future holds but at present, my grandaughter likely has enough for 2 maybe more, years of tuition and books at a Canadian university.”

Interesting & well done! You got me thinking and I opened up a Fidelity 529 plan (NH plan that mirrors the S&P) for my kids in 2011 & 2013 which I tried to front load. They are up ~160% with 7 years until college and, honestly, we’ve quit contributing in the last 2-3 years.

Big fan of GOOG buy & hold- initial lots from nearly 20 years ago (11/05) are up 1750%, just wish we had bought more back then! We’ve added in weakness & never sold a share. As others have mentioned, my kids watch YouTube & shorts on the big screen daily and quite often (too much) on iPads.

I imagine revenue & earnings will beat today as as they have over the last several quarters. Market reaction? Who the heck knows!