No. of Recommendations: 10
In a rare display of management admitting it honked up, Cracker Barrel is going back to it's old logo.
In another era this would have passed with minor grumbling, but the victimhood of the MAGA made it a cause célèbre, turning it into a faux issue on a scale with “the War on Christmas” and so many others.
Cracker Barrel’s sales have been declining for several years, and they’re trying to “refresh” the place with new interiors and new ambience. But like Trump and Co’s taking us back to the glory days of US Steel, Intel chips, and all white schools, they were unhappy that a failing corporation like Cracker Barrel would try something “new.”
Personally I didn’t like the new logo either: too bland, too sterile, too nothing - but sticking with what they had was a sure loser too. Now they have the worst of both worlds. They’ll get a short bump as Team MAGA goes in to complain about the decor, but they’re over. And out.