Post #1037 by Said on the Falling Knives board

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If I had to guess their bust customers are probably between 30 and 45 years old and female.

You are absolutely correct. I am saying this from many years of first-hand experience. In Yoga circles Lulu is a status symbol, always was, still is.

I don't see why it should be necessary to water that down. What's wrong with being a niche/speciality retailer with a narrow and exclusive customer base (those women have money; proof: You see a lot of Lulu especially in Yoga Retreats and Yoga Teacher Trainings --- and both are money making machines, very expensive, addressing a certain group of women) as long as that works? Why not focus solely on continuing that and on dominating upcoming competitors in one's niche instead of becoming a generalist?

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