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Financial Times: Content 8a2e8442 449e 4dbd bd6d 2656b4503526Very interesting article on how Gen Z have totally shifted to the Apple ecosystem.
"Gen Z users ' those born after 1996 ' make up 34 per cent of all iPhone owners in the US, versus 10 per cent for Samsung, according to new data from Attain, an adtech data platform.
The figure helps to explain how the iPhone grew its overall market share of actual phone usage from 35 per cent in 2019 to 50 per cent last year, according to Counterpoint, enabling Apple to grow its profits even as the broader market stagnates."
