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Dollar stores Dollar Tree Inc. and Dollar General Corp. have been enjoying strong foot traffic in the run-up to the companies’ fourth-quarter results this week, according to data from analytics company Placer.ai.

Dollar General’s DG visits were up 6.5% year-over-year in 2023, according to Placer.ai, and in January 2024 visits were up 24.3% compared to January 2020.

“Over the past two years, Discount & Dollar Stores have emerged as major disruptors, diversifying both their offerings and their price points – and the category leaders’ continued visit growth suggests that this strategy is helping the chains build significant strength,” Lila Margalit of Placer.ai wrote in a blog post. “By investing in private label food items and stocking fresh produce at thousands of locations, Dollar General has established itself as a prime low-cost grocery destination.”

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