No. of Recommendations: 2
I always liked the story of strategic restaurant menu design.
Lots of dishes at (say) around $25. Steak at $40, and lobster at $60.
The lobster isn't there to be sold, it's there to make the steak look cheap--the goal being to sell lots of $40 steaks instead of the humdrum $25 dishes.
Jim
And something like a Caesar Salad which, around here, is nothing more than lettuce, cheese, some croutons and dressing might go for $10-15 and throw some chicken on it and it is $17-20 while you can get a large chicken sandwich for $15 or less and that might include tomatoes.
