No. of Recommendations: 2
They’ll get a short bump as Team MAGA goes in to complain about the decor, but they’re over. And out. If I had a higher opinion of honchos, I would suspect they made the change, then hired a mob wrangler to start an Astroturf campaign to draw the media's attention, entirely for the publicity. Prior to this uproar, the only mention I have heard of Cracker Barrel, in years, was when a serial shooter in Kalamazoo killed several people at a Cracker Barrel, after shooting several other people in other locations.
On the night of February 20, 2016, a spree shooting took place at an apartment complex, a Kia car dealership, and outside a Cracker Barrel restaurant in Kalamazoo County, Michigan. Six people were killed, and two others were injured. en.wikipedia.org - Kalamazoo shootingsThe reality is probably much more mundane: clueless management hired McKinsey to make recommendations. A big stack of cash later, McKinsey, having no understanding of the company or it's customers, recommended the logo change. (insert video of the "B Ark" marketing consultant here)
Steve
