Post #385 by Philly Tide on the Falling Knives board

Investment Strategies / Falling Knives

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Only CELH. My thoughts:

I know lots of people who consume this product regularly and love it. There is lots of competition in this space but CELH has established a foothold of loyal consumers and has just started to expand internationally. I'm not too impressed with their CEO, he acts weird in interviews.

I have no idea of where it could bottom so I just nibble as it goes down. I was lucky enough to trim way back at $86.

My last buy was at $41 where it had seemed to settle but I was wrong.

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