No. of Recommendations: 7
My concern about Google is that the search website is forced to show AI answer at the top instead of company listing. Most of the times I don’t scroll down to find other answers. That would reduce advertisement income overtime. It is ‘forced’ because if they don’t do it, others will.This is definitely happening. The click through rate on results pages with an AI overview is *much* lower. But Google isn't unaware of it. It appears they are much more likely to give an AI overview on a search which is low revenue for them, and less likely if it's a high revenue topic.
Interesting article here looking at metrics of click through rates by topic and comments on their profitability
omnibound.ai - Google AI overviews statistics...and a post I did on the Alphabet board attempting to address the question "is the increase in cost from adding AI Overviews a problem for Alphabet's cost base within pure search?"
mungofitch writes on Cost of doing businessWarning: it's mostly an AI overview of an AI overview, but I learned a lot.
Jim
