No. of Recommendations: 4
The reality is probably much more mundane: clueless management hired McKinsey to make recommendations. A big stack of cash later, McKinsey, having no understanding of the company or it's customers, recommended the logo change. (insert video of the "B Ark" marketing consultant here)
Your cynicism is showing. They did not hire McKinsey, the logo change (and interior refresh) were all done by an internal team made up of long time Cracker Barrel employees. They recently got a new CEO thanks to the years’ long downward trend in sales, and she OK’d the changes.
No consultants involved at anh level, according to every analysis I have seen. It was a minor mistake, amplified to the skies by the aggrieved MAGA cult. Trump even weighed in (as though he’s ever been in one of them, or even driven past, probably.)
