No. of Recommendations: 2
I have been nibbling (no pun intended.)
From Bloomberg yesterday: Kraft Heinz Co. is rolling out a series of healthier products to bolster some of its lagging brands, including a new high-protein Kraft Mac & Cheese and a low-sugar hydration beverage from Capri Sun.
The company aims to provide "proof points" to customers and investors that Kraft Heinz can turn its business around by investing in product development and leaning into protein-heavy, better-for-you foods.
The new product launches are part of a broader effort to restore growth in brands that have struggled, with Chief Executive Officer Steve Cahillane saying the company will be investing $600 million into new products, marketing, and lower prices.
bloomberg.com - Kraft heinz khc focuses on mac cheese lunchables capri sun brandsabromber
