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The week's question
In December 2024, in the thread "Re: BRK: Why Not XOM?", BreckHutHigh asked the members: "What about the long road trips with kids?" This week it is put to everyone again. The button below opens the small thread re-asking it - read what others have said so far, then give your own answer as an ordinary reply.
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Stocks A to Z / Stocks B / Berkshire Hathaway (BRK.A)
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Author: OrmontUS   😊 😞
Number: of 21944 
Subject: Re: Cerro Fabricated Products
Date: 06/16/25 8:00 PM
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No. of Recommendations: 10
Depending on whether it was chosen as an independent acquisition or came bundled with a larger company, it might matter.
During the early 1980's, during a trip to France, I noticed a newfangled type of parking meter. You only needed one per block; you put money in and it spit out a paper ticket, with an expiration time, which you put on your dashboard. The manufacture’s name, Schlumberger was cast into the enclosure.

What a cool idea! So, I called up my stock broker (yup, you actually placed orders over the phone back then) and told John Locke (his real name) that I wanted to buy 100 shares of a French company named Schlumberger (which I pronounced as if it rhymed with hamburger) whose parking meters were going to take over the world. He advised me to forget the idea as he was the kind of guy who wanted to keep an eye on the companies he owned (meaning all US). But I was not to be put off.

When the company's annual report showed up, it had an oil rig on the cover. I leafed through it, page by page - and no sign of parking meters. It turns out that it was a pimple on an instrument company which the company had acquired.

While I happened to make money on the stock, it was by dumb luck - and the experience taught me the importance of doing due diligence before purchasing anything.

Jeff
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This community has written 21,448 posts about Berkshire Hathaway. The article-length ones it recommended most:
BRK: Why Not XOM? · 62 recs · 2024
Second quarter comments · 60 recs · 2023
Berkshire's Profit Contributors · 57 recs · 2023
Summary of 2Q 2026 · 54 recs · 2026
3Q Summary · 53 recs · 2024
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