Having gone down that rabbit hole that started with having some background stuff while I did our taxes, what albaby said wasn't going to happen is happening. Gen-Zers are finding music (not just Beatles), and listening to them for the first time, and being blown away.

Correction - I didn't say it wasn't happening in general. I have no doubt that it is happening for music from the recent past. It is hardly surprising that a generation that's now beyond their adolescence would find the music that was made a few decades before they were born. I absolutely believe that they're now finding the Beatles - or the Stones or the Who or the Doors or the Kinks or the Beach Boys or whoever. As you point out, those performers are still very much in rotation for movie and video game soundtracks - and it's also music that most of their parents (and certainly their grandparents) would listen to regularly. Just like my poor kids get exposed to a lot of 70's and early 80's hits, for their sins.

What I don't believe is that Gen-Zers are out there finding performances from the 1920's and 1930's very much, and much of the 1940's as well.