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The week's question
In December 2024, in the thread "Re: BRK: Why Not XOM?", BreckHutHigh asked the members: "What about the long road trips with kids?" This week it is put to everyone again. The button below opens the small thread re-asking it - read what others have said so far, then give your own answer as an ordinary reply.
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Stocks A to Z / Stocks B / Berkshire Hathaway (BRK.A)
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Author: rnam   😊 😞
Number: of 21944 
Subject: Mile World Record for Brooks
Date: 07/20/26 9:01 AM
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Scottish middle-distance runner Josh Kerr stunned the track and field world over the weekend by beating Hicham El Guerrouj’s 27-year-old record of 3:43.13 for the men’s mile world record by running a 3:42.66 mile at a meet in London.

Notably, wore special Brooks racing spikes and a specialty speed suit to mark a pivotal moment for the brand. The racing breakthrough came after months of planning under "Project 222," which was Brooks' internal initiative named for the precise number of seconds Kerr needed to beat the old record. Working closely with Brooks’ innovation team, he targeted consistent 55-second laps, aiming for a sustained, uncompromising pace rather than a late-kick strategy typical of championship 1500-meter races.

The Hyperion 222 racing shoes were engineered specifically by Brooks for Kerr's stride and world-record demands. Brooks’ product developers focused on creating a plate and foam setup that made Kerr feel as if he were "running downhill," enhancing efficiency while maintaining stability at top speed. Paired with a tailored speed suit, the spike minimized energy loss over four laps, allowing him to extend his lead and win by more than three seconds over American rival Yared Nuguse. The record-setting performance could elevate Brooks' status in the super-shoe era, showcasing its capacity to compete with larger rivals in cutting-edge track footwear.

seekingalpha.com - World record mile run puts berkshires brooks brand in the spotlight
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This community has written 21,448 posts about Berkshire Hathaway. The article-length ones it recommended most:
BRK: Why Not XOM? · 62 recs · 2024
Second quarter comments · 60 recs · 2023
Berkshire's Profit Contributors · 57 recs · 2023
Summary of 2Q 2026 · 54 recs · 2026
3Q Summary · 53 recs · 2024
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