From what I have read about ChatGPT what seems to impress folks is how "natural" the answers are. Well-formed sentences and an overall flow. If I'm struggling with my term paper a small boost from an AI sounds pretty good, but if I'm trying to buy a widget whose name I don't really know ("It's the thingy that I use to tighten the nut that tightens the sink against the counter-top") then what I need is an interpreter of less-than perfect English. If I were to say the above phrase to a plumber s/he would know exactly what I mean, having had to do that operation many times.
Try typing that phrase into amazon.com and you get a hilarious set of options which include mascara amongst other things. But Google very quickly comes up with basin wrench, which looks like the official name, and has several ads from places like Ace Hardware for just such an item.

So I come back to my original question upstream, how do I effectively monitize AI in a way that eats Google's lunch? Clearly if I'm selling term papers the new kid is a winner. But if I'm selling ads Google seems competent. Again, what am I missing?

Rgds,
HH/Sean