“I don’t want to connect my coffee machine to the Wifi network. I don’t want to share the file with OneDrive. I don’t want to download an app to check my car’s fluid levels. I don’t want to scan a QR code to view the restaurant menu. I don’t want to let Google know my location before showing me the search results.

I don’t want to include a Teams link on the calendar invite. I don’t want to pay 50 different monthly subscription fees for all my software. I don’t want to upgrade to TurboTax platinum plus audit protection. I don’t want to install the Webex plugin to join the meeting. I don’t want to share my car’s braking data with the actuaries at State Farm.

I don’t want to text with your AI chatbot. I don’t want to download the Instagram app to look at your picture. I don’t want to type in my email address to view the content on your company’s website. I don’t want text messages with promo codes. I don’t want to leave your company a five-star Google review in exchange for the chance to win a $20 Starbucks gift card.

I don’t want to join your exclusive community in the metaverse. I don’t want AI to help me write my comments on LinkedIn. I don’t even want to be on LinkedIn in the first place.

I just want to pay for a product one time (and only one time), know that it’s going to work flawlessly, press 0 to speak to an operator if I need help, and otherwise be left alone and treated with some small measure of human dignity, if that’s not too much to ask anymore.”

~ Robert Sterling